When European telecom operators are struggling to balance soaring network costs, a tight labor market and customers who expect seamless digital experiences, Odido has taken a step many competitors continue to postpone. Its multi-year agreement with Wipro marks not just an IT overhaul, but what we at YourNewsClub view as an attempt to rewrite the operating architecture of a telecom business entering the AI-defined era.
Wipro will assume responsibility for modernizing the company’s consumer and enterprise technology stacks, using a self-funding model where efficiency gains are reinvested directly into new digital initiatives. It’s a structural shift more reminiscent of big-tech playbooks than traditional telco cycles. Analyst Jessica Larn points out that such transformations reveal how strategic decisions made at the top cascade deep into infrastructure, turning neural networks into mechanisms of control rather than mere optimization tools.
The backbone of this overhaul will be Wipro’s AI platforms WEGA and WINGS, intended to replace reactive network management with predictive operations. These systems can analyze traffic, identify potential failures before customers notice disruption, and automate incident resolution. Odido will also adopt a conversational AI assistant capable of multilingual, context-aware self-service – not a standard chatbot, but a dynamic agent designed to redesign customer experience at its foundation.
To accelerate development, Wipro is deploying its studio model through Designit, merging design, engineering and product development into one workflow. It’s the same model used by high-velocity fintech and cloud-native platforms, compressing delivery cycles from months to weeks.
Across Europe, telecom operators are experimenting with similar initiatives – Vodafone is testing autonomous network-operation centers, Orange is deploying generative AI agents, Deutsche Telekom is shifting to intent-based traffic management. Yet Odido’s ambition goes further: modernizing everything from network infrastructure to cloud systems, CRM layers, internal workflows and customer interfaces. At YourNewsClub, we interpret this not as incremental modernization but as a full-stack reinvention.
Analyst Owen Radner observes that telecom infrastructure increasingly resembles a hidden map of power corridors through which computational energy flows – and whoever controls these channels, controls the ecosystem. In his view, Odido aims to reposition itself at the intersection of these new digital “arteries,” where connectivity, compute and automation merge into a single operational system. It is this strategic ambition that we at YourNewsClub consider the defining signal of Odido’s shift.
The direction is clear: this is not a cosmetic upgrade but the construction of an autonomous digital core inside the operator. With stronger AI engines, redesigned data architecture and restructured operating processes, Odido is positioning itself to join the small group of European telecoms setting the competitive tempo for the industry through the late 2020s.
And as we’ve noted repeatedly in Your News Club, the companies that succeed in this landscape will be those that treat AI not as an add-on – but as the logic through which their entire organization thinks, acts and scales.